Rockville Reports Redesign

In the past, the City of Rockville has prioritized print communications, specifically a monthly newspaper that is sent to all residents. For the first time, the bi-annual 2016 community survey reported the website as the main way residents find information about the city. As a result, the city worked to digitize the print newspaper by creating www.rockvillereports.com.

The initial iteration was an online archive of the print newspaper’s articles, with no visual hierarchy or categorization.

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Goal.

The website must act as a source for Rockville news that encourages exploration and discovery.

My Role.

As digital strategist, I worked collaboratively with a team of in-house communicators and designer to reimagine the organization of the website. After leading card-sorting exercises and grouping the existing content, I developed the core categories that would inform the information architecture.

Working with the designer, I co-built the custom Wordpress website with templates to be used by the editorial team.

In addition to redesigning the site, I created a content and marketing strategy that leveraged social media and a weekly email newsletter to increase traffic and long-term readership.