Resume

Digital Communications Manager

City of Rockville, Maryland

June 2017-Present

  • Translated city goals, user research and insights into strategic product recommendations with a digital-first approach.

  • Presented strategies and roadmaps to stakeholders and project teams.

  • Supervised and trained over 60 staff on developing branding.

  • Edited and transformed communication from overly technical jargon to accessible and user-friendly content.

  • Made strategic user-experience decisions for multiple digital solutions.

  • Led a user-centered design approach to all digital projects with rapid testing and iteration.

  • Set annual goals and performance measures, monitored and analyzed analytics and reported

    results and recommendations to key stakeholders.

  • Served as product manager on website redesign and other digital projects.

Associate Director of Digital Strategy

Ford’s Theatre, Washington D.C.

Oct. 2015-June 2017

  • Managed and executed a five-year digital strategy.

  • Supervised digital projects including a website redesign, customer relationship management (CRM) integration, email marketing, and multiple social communication channels.

  • Managed cross-departmental teams to strategize institution-wide digital transformation.

  • Created a digital brand for videos, social media photos, and website assets.

  • Improved SEO ranking and email targeting campaigns that led to a 5% conversion rate increase in online revenue.

  • Strategized social media growth and goals leading to a 580% increase in website traffic source and brand awareness.

  • Produced and maintained a cross-departmental content strategy that coordinated five departments with over 20 content creators.

  • Consulted with multiple departments to assess needs and implement product solutions, including a fundraising platform for donor relations, custom collaboration software and an asset management system.

Interpretation Specialist, Digital

Detroit Institute of Art, Detroit

March 2014-Oct. 2015

  • Collaborated with cross-functional teams, consisting of Learning and Interpretation colleagues, curators, evaluators, designers, ect. to develop interpretive plans that shape and define the visitor experience, both physically and virtually.

  • Managed and coordinated the development of interpretive media in collaboration with museum colleagues from curatorial, publications, audio visual departments, and outside
    vendors.

  • Created and managed creation of media that meets project and museum interpretive goals, including in-gallery media, online, and mobile strategies such as apps and podcasts, etc.

  • Made strategic design and user-experience decisions related to digital interpretation throughout galleries and special exhibitions.

  • Researched content and recommended solutions to complement the visitor experience.

  • Created, executed, and managed project proposals, specifications, schedules, and budgets; oversee all project deliverables from conception to installation.

  • Developed a digital strategy across departments to including website, social media, in-gallery, and mobile.

Digital Specialist

Eli & Edythe Broad Art Museum MSU, Michigan

Aug. 2011-Jan. 2014

  • Developed and designed innovative kiosks that brought museum exhibitions to life.

  • Managed educational programming for all ages including workshops, school activities, weekend events, and digitally assisted learning.

  • Developed, implemented, and evaluated interactive media and kiosks, including video, audio, and touch screen technology.

  • Created a content management system to archive past exhibitions and allow touring of current exhibition through mobile devices.

  • Established and maintained outreach correspondence and produced written articles.

  • Designed, produced, and evaluated all digital interpretive technology for museum education, engagement, and accessibility.

  • Created museum blog and managed website and social media.

Digital Strategist

Michigan State University, East Lansing

Oct. 2010-Feb. 2014

  • Co-managed social media, website, and web apps that aligned with the College of Arts & Letters mission.

  • Worked collaboratively on special projects for college events by producing print and web promotions, social media, and email campaigns.

  • Invited to consult with museum staff and university faculty to strategize using digital applications for learning in classrooms and community outreach.

  • Created, planned, and developed video lectures and multimedia promotions for education, advertising, and community outreach.

  • Managed a project team to develop branding guidelines, user experience best practice, and a compelling visual identity recognizable to a student population of over 40,000.

Education

M.A. Education Technology

Minor, Serious Game Design

Michigan State University

B.A. Art History

Specialization, Museum Studies

Michigan State University

Certifications

UX Management

Nielsen Norman Group

April 2020

Digital Product Management

University of Virginia

Feb. 2019

Speaking Events

Engaging a Community through Social Media

Maryland Municipal League, 2020

Digital Strategy in Action

American Alliance of Museums 2017

Website Redesign Mistakes: How to Avoid Them; How to Work Through Them; and How to Design Something Sustainable

Museums and the Web 2017

From Concept to Launch: How to Build the Right Product

Lawerence Technological University Digital Summit 2015

Fostering Engaged Learning through Place-Based Mobile Learning

Educause Midwest 2013