Dance! Exhibition
Dance! American Art 1830-1960 captured dance in all its forms-from carefree to choreographed performance-with art that celebrates our need to move to the music. The exhibition featured 90 works from famed American artists including John Singer Sargent, Mary Cassatt, Harlem Renaissance stars and artists who shaped the aesthetics of modern dance including Isamu Noguchi, Jasper Johns, and Andy Warhol.
Goal.
Bring movement into the galleries that help tell the story of the artwork.
My Role.
In collaboration with the Joffery Academy of Dance, I worked with curatorial to choose select artworks to bring to life using video projection. A conscious effort was made to project the videos next to the artworks, using the dancers as an extension of the art to illustrate the movements in the paintings.
As product manager, I worked closely with the subject matter experts to strategize how to extend the exhibition experience. I was responsible for coordinating the project timeline, contracting the dancers and recording then editing the videos. In addition, I worked with the AV specialists to ensure the videos were installed in the galleries that would match the original intent.
Exhibition Artifacts
Key Takeaways.
To have the maximum impact, the digital interpretation must be along side the artwork. Some opinions on the team viewed the digital interpretation as a distraction from the artwork, but the visitor research illustrated the videos created a closer connection to the artwork, specifically increasing their affective response to the art.
Closed captioning improves the user experience beyond accessibility reasons. Especially in a museum gallery where you must balance the noise in the gallery with the usability of the interactive.